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Case Study

True Blue HR Consultants

True Blue HR Consultants partnered with Codelent Technologies to build a professional digital platform that highlights their HR expertise, recruitment services, and client-focused business solutions.

Industry

Human Resource & Recruitment Services

Services

Website Design, UI/UX Optimization

Client Background

Client Overview

True Blue HR Consultants is a Bhopal-based HR consulting firm founded by Roshni Nair in 2020. They specialise in talent acquisition, executive search, leadership development, HR advisory and soft skills training. They serve clients across IT, healthcare, manufacturing, FMCG and other industries.

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Challenges Faced by the Client

Project Challenges

  • No professional website to represent a 5-year-old HR firm with a strong real-world reputation
  • HR consulting is a trust-driven industry – without a polished digital presence, credibility suffered online
  • Potential clients (companies seeking HR partners) had no way to evaluate True Blue’s services, approach or track record
  • Competitor HR firms had stronger online presence, making True Blue less discoverable
Our Approach

STRATEGY & SOLUTIONS APPLIED

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Designed a sophisticated, professional website reflecting the firm’s people-first philosophy and premium positioning

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Created dedicated service pages for each offering – talent acquisition, executive search, coaching, L&D – to clearly communicate value

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Integrated real client and candidate testimonials prominently to build trust

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Added a case study section and blog to demonstrate thought leadership

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Built a jobs board section to attract potential candidates and position True Blue as a hiring ecosystem

Solution Delivered

Result & Client Satisfaction

  • True Blue now has a digital presence that matches the quality of their real-world service
  • Client enquiries via the website increased after launch
  • Used extensively by their team in pitches and proposals to new corporate clients
Result & Client Satisfaction
50,000
+

Tests Conducted with Accuracy

1000
+

Happy Patients Served

99
%

Report Accuracy & Reliability

24-48
hr

Fast & Timely Report Delivery

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